Small Business Accelerator

Pivot your sales approach for the new economy

You Must Sell the Right Way to Survive

The Down & Dirty (TL;DR)

You Decide. Do you want to start getting new clients now, or wait until the next live program? We offer this program both live and on-demand, but only teach it live two times per year. The next program starts on November 9, 2020. Full schedule below.
Immediate Results. If you do the work and follow the process, you'll get new business. Most of our clients enjoy results in the first 30 days, but only if you're int he live class or really committed to doing your self training. It's all on you for results.
Process. Have a new proven methodology for developing new business. Learn what to say, when to say it and how. We combine multiple steps in our process for email, voicemail and other creative reach outs.

Scripts. We love them and still use them, and we think you should too. You'll have scripts for voicemail and email, what to say when they answer, the full job intake, dealing with HR, firing a client and so much more!
Premium Fees. With a premium service, you can demand premium fees. Our process sets you up for engaged fees in excess of 25%. When you're an advisor you can charge more. We'll show you how.
Consistency. Aren't you ready to get off the revenue roller coaster of feat or famine and have a regular stream of new high-quality clients? We're sure you are. Sign up and let's get you there.

How does this work?

You need clients and we can help you secure them. We teach this course live twice a year, and it’s a little like boot camp. The first week you’ll be on a live webinar for two hours a day in the afternoon. During this time we’ll teach you how to do tactical business development. These are the techniques to get new clients in the short term, 1 -3 months from now.

Then we’ll meet once a week for three more weeks. During this time we’ll work on your strategic business development. We’ll teach you what to do now in order to have clients coming to you in six to eighteen months.

You need both tactical and strategic business development if you want to get off the hamster wheel of hunt-kill-eat-repeat. We can get you there.

Investment
$2500

Gary Perman, President, PermanTech

“Before I took Client Cornucopia I was taking job orders transactionally and poorly qualified orders resulting in less filled positions. In the last 4 months since the program, I’ve written fewer orders but with higher quality searches, closer relations with the hiring executives, changed my proposal format, and refined my marketing, resulting in better relationships with new clients and solid placements. I had a new client before I completed the program. I just started my second and third search with that client. Client Cornucopia was well worth the investment of time and finances. Great program for any recruiter/headhunter who “knows it all”

What’s in it for me?

As a result of this program, you’ll:

Have a new proven methodology for developing new business
Inherit new scripts and vocal techniques your clients will love
Stop dealing with terrible clients, learn to release or improve them
Learn confidence building techniques to close the clients you want
Get off the sales roller coaster of feast or famine
Watch your business skyrocket!

I’m ready for new clients!

Next Live Class Schedule

This program is front loaded, so when you get started, you are learning before you get too far ahead of yourself. It’s worked fantastically for our students. Note: We were half filled for the last session before we sent a single marketing email. No pressure, but class size is limited.

What if I don't want to wait for the next live class?

You don't have to wait, you can start right now!

We used to only teach this program live, but because of consistent requests from recruiters, we now also over it on-demand. That means you don’t have to attend class during prime business hours. You don’t have to wait for our next live session, which could be months away. You can watch videos of the sessions and learn at your own pace, but still attend the next Live Client Cornucopia, should you desire. Not only do you have access to the videos from the most recent session, but you’ll also be able to attend one live session each month where we go deep into additional business development strategies. In these sessions you’ll be able to ask questions, and get immediate help in our alumni only group. But there’s a catch. It’s significantly larger invest. Actually, double. If you want to start Client Cornucopia right now, have all the recordings, and attend a year of live sessions, you’ll need to invest $5000 USD. We promise it pays for itself ten times over.

Live Program Specifics

Session #1

We’ll spend our first two hours laying the foundation for your business development efforts. This will include setting your sales goals, the typical reasons recruiters fail, a complete overview of our methodology, definition of your ideal client, and techniques to find the exact companies and decision makers for the companies you want to do business with.

Session #2

In session two we’ll teach you how to leave the right kind of voicemail to a prospective client. Nobody seems to answer the phone anymore, and the quality of your voicemail messages directly correlates to how much new business you’ll acquire. You’ll leave this session with 12 new voicemail scripts that are proven to get return calls.

Session #3

Email is included in any business development campaign. In this session we’ll show you the emails that get opened and a response. We’ll give you 12 subject lines, and the specific body of the email. We’ll also spend time talking about what you can do in your business development efforts beyond just email and voicemail.

Session #4

Everything up to this point has been in an effort to secure a meeting (phone or in person) with your decision maker. We’ll take you step by step through exactly what to say in your meetings in order to position yourself as an expert and set up the relationship for premium fees. This includes complete scripts for all aspects of requirements definition, and the one change you can make that will massively increase the likelihood of them wanting to do business with you.

Session #5

In session five, we take a step back and teach you seven more tactical strategies to develop new business. Each strategy includes the psychological reasoning and exact scripts in order to get the new business you want. These techniques are supplemental to your overall strategy, but all of them deliver results.

Session #6

You’ve taken the client through the discovery process, and now it’s time to negotiate terms. We’ll teach you an unconventional pricing model that’s simple and your clients will love it. We’ll also cover guarantees and candidate ownership, and how to get the terms you want. Then we’ll shift gears and move into our first, and most effective, strategic business development technique. You’ll learn one thing you can do everyday that will have new clients seeking you out and asking you to recruit for them. (No, you don’t write a blog.)

Session #7

Long term strategic business development techniques are further developed in this session. You’ll also learn the most innovative client prep you’ve ever seen and how to present a candidate to ensure they get an interview. You’ve worked so hard up to this point to get the new client, now let’s make sure your candidates get hired.

Session #8

Referrals are the life blood of our business and most recruiters have no idea how to ask for them. The idea of simply asking, “Who do you know?” is dated and doesn’t work. It makes people uncomfortable. We’ll apply several psychological principles and walk you through the development of the most effective approach to getting referrals you’ve ever seen. Once you learn how to do this the right way, you’ll never run out of possible clients to approach.

I want new clients right now.

Who should take this Client Cornucopia?

This class is specifically for recruiters who are responsible for business development

Wait! I still have questions.

Don’t worry. We have answers.

What follow up support will I receive?

When you invest in Client Cornucopia we make sure you have the ability to go out and get new clients. Sometimes that means you have situations where you need direction after class has ended. With your enrollment, you’ll have access to a private group with the ability to interact with other alumni of the program and share information. Jason and Tricia are in the group every day answering questions.

What materials are there?

You’ll have 8 workbooks, scripts for every aspect of the sales process, candidate presentation templates, contract templates, and the template for a client prep that you can make your own. If we are teaching it, you get the information.

What if I have multiple people in my company. Can I train them all?

You can, but you’ll have to register them separately. This program is taught live, there’s a tremendous amount of interaction, and only one person can attend per registration. If you don’t want to go through the process of registering them one at a time, call Tricia and she can process payment for multiple people at once. 630.830.3000.

Are you going to teach us how to market candidates?

We aren’t. We won’t spend 5 minutes out of 16 hours talking about how to market candidates. This technique worked 25 years ago, but hiring managers are sick to death of recruiters presenting candidates they didn’t request. We don’t want you to do that anymore. There are much better ways and we’ll cover all of them during your program.

Do I get recordings?

This is strictly a live training, with no recordings provided. It’s highly interactive, more like art class than like watching Bob Ross. (Coaching clients still get the video within approximately 24 hours, and anyone who purchases Client Cornucopia On Demand will have access to the recordings for one year.)

Enthusiastic Love From Past Clients

Tiffany Stone

-Chief Headhunter, BBR Search, Inc.

“After being on the “yo/yo” ride of working a full desk for my own recruiting company, I became desperate for some type of training that would help me get off this roller coaster. If things didn’t get better, I was considering leaving the recruiting industry altogether. I found Client Cornucopia interesting, mostly because it was taught by individuals who do exactly what I do – they do all their own business development, then fill their own open positions. The course was jam packed with information – LOTS of information. It was a big commitment – especially when your day to day business carries on. But it was worth every second and every dollar spent. I found Tricia and Jason to be so personalized in their approach. If I ever had a question, or wanted more information on something we covered, they took time out of their busy schedules to speak with me one on one. Everything we learned was also made available to us via online documents – so we could keep and review at any time on our own. This included sample documents which we could customize for our own business needs afterwards. Tricia and Jason covered everything from “how to target your desired clients”, “how to cold call”, to “how to formulate your emails”. In addition, they also taught us how to create google alerts, use social media to step up awareness, and basic communication and relationship skills. My business has improved triple fold since taking this course in March. My client and candidate relationships have improved immensely, and once again I enjoy recruiting. Tricia and Jason are the real deal – not a fly by night sales scheme. They help you learn how to “work smarter”, not harder. And they are in this for the long haul! I would highly recommend this course to anyone considering.”

Mark Norris

-Managing Partner, Data Science & Analytics Search Associates

“I’ve taken part in a number of Tricia and Jason’s training programs. They are both engaging, very knowledgeable in all facets of recruiting/business development and they go out of their way to make sure that you are getting the most from their training. They genuinely care about their students and most importantly, they are very good and giving individuals.”

Jodi Mayer

President, Clearmont

“Love the delivery of the material. You and Jason make it entertaining and the 2 hours go by quickly. The material is innovative, and scripts have gotten me back on the phone. I like the 5 days in a row and I can see why it makes sense. Loving the class and more importantly implementing!!”

Robert Peyser

-Principal Executive Recruiter Teema Solutions

“I’m am so happy to give my highest praise to Moore eSSentials. It is truly the first course I have taken that satisfied my expectations. Most courses are boring and repetitive, and it takes the presenters many hours just to make one point. Not the case with Jason and Tricia! They are a movable feast of ideas, tactics and strategies. It’s truly the first course I’ve taken that I didn’t feel gypped by the cost. I got my money’s worth and more so! .”

Gina DeFazio

-President, Mid-Atlantic MedSales

“Tricia is an excellent, professional and dynamic educator/speaker. She is also a first-rate individual who will go above and beyond to ensure your success. If you are considering Client Cornucopia, I highly recommend it.”

President, SearchFind Partners

-President, Howard Frankel

Sue Swenson

-Senior Recruiter, Swenson Turner Search

“I’m a recruiter taking Tricia’s Client Cornucopia class. Over the years I’ve taken other courses and have received coaching and training from many big name recruiters out there. Tricia’s course and personal coaching surpasses, by far, anything else being offered. Her course is greatly exceeding my expectations. I wish I’d known about Tricia’s Client Cornucopia training course years ago. I look forward to taking Tricia’s and Jason Thibeault’s eSourcing eSSentials candidate development course as well.”

Barbara Clayton

-President, The Clayton Company

“Tricia is a master at all she does. I would highly recommend her as a trainer or a coach. In less than 4 days on the phones during and after my first 5 training sessions, I have 4 meetings set up. She has helped me rethink my business and expand my regional strategy. She has made me feel rejuvenated and energized.”

Laura Bailey

-Founder, Bailey Search Associates

“Top notch. Tricia’s training style and material are top notch, but the best part of the training program is the incredible attention to follow-up, and even more importantly, follow-through. I took Client Cornucopia and I am still amazed at the value that Tricia and Jason provided with the class time, the materials, the follow-through, and the way that they were willing to give even more of their time on top of the great material to speak with me personally – digging in to an area of special interest for me and my business. Tricia showed that she really cares about my success, and that is the best way that I can think of recommending her! If you are looking for a thought leader in the recruiting field look no further and take a course with Tricia and Jason.”

TJ Kastning

-Owner, Ambassador Search Group

“I took the Moore eSSentials Client Cornucopia class to get a new perspective on marketing. My process has worked well over the years but I’ve felt rushed to make a decision on long-term mutual fit with potential clients.

The Moore eSSentials model extends the client discovery process beyond a typical MPC job order transition. I learn significantly more about the client, how to best serve them and fully understand the opportunities and challenges. This gives both them and us a much higher degree of understanding and commitment. The class gave me a great starting point with scripts and agenda points which helped me customize the process quickly to fit my clients.

Tricia and Jason are engaging and interesting to listen to and have an engaging teaching style. Be prepared to apply what you learn!”

Nanette Foster

-Electrical Manufacturing Recruiter, Foster Conner Recruiting

“I strongly encourage anyone that wants to increase their business to begin taking Moore eSSentials classes. I’ve taken three classes, and each time I’ve learned something that has increased my billing. These classes are the best ROI I’ve had for my business. To say that Tricia and Jason provide an extraordinary customer experience would be an understatement. They have provided additional coaching for the questions that have come up for me after the class was completed. I’m wowed by their dedication to their students. I am even more impressed by the content of the classes and the enjoyable format that they provide. I plan on continuing to enhance my skills through additional classes with Moore eSSentials. Their training is helping me stay on the cutting edge of technology and trends. I cannot thank Tricia and Jason enough for all they have done.”

Julie Teixeira

-Senior Client Consultant, ROI Search Group

“Tricia’s class was amazing. The tools and techniques I was taught during her sessions allowed me to substantially increase the number of meetings and clients in a short period of time. Today, approximately one month after the start of training, I have scheduled dozens of meetings and have two new clients. I am getting meetings I did not get before which I attribute to the direct methods Tricia teaches for email and phone calls. These methods get results!”